Robbie Rosen and Interstate Snake drop horror-tinged basketball video for Bring The Madness

Robbie Rosen and Interstate Snake have released the video for “Bring The Madness,” a track CBS Sports already used during March Madness coverage. The new visual leans into a pop-horror basketball concept as the artists push the song toward a wider release.

Why it matters: - CBS Sports placing “Bring The Madness” in March Madness coverage gave the record immediate broadcast exposure during one of the biggest sports events on TV. - The wider release turns that momentum into a formal push for Robbie Rosen and Interstate Snake, two artists from the iDreamology circle. - The song is positioned to work both as a sports-ready anthem and as a standalone collaboration.

What happened: - Robbie Rosen x Interstate Snake premiered the official music video for “Bring The Madness.” - The release follows CBS Sports’ use of the track during broadcasts of the NCAA Men’s Basketball Championship “March Madness” tournament. - HIP Video Promo presented the premiere, with the video directed by Eli Lev. - The project connects RRHOT, the TV music side of Rob Aster’s work, with iDreamology, the artist-label side of the operation.

The details: - “Bring The Madness” was written by Beth Franco, Robbie Rosen and Rob Aster. - Rosen handles the melodic lead. - Interstate Snake adds the rap verse and heavier edge. - Rosen is an artist, songwriter, producer, pianist and former Top 8 Boys finalist on American Idol Season 10. - Rosen’s catalog spans EDM, pop and international collaborations, with more than 150 million Spotify streams tied to his work. - Interstate Snake is the DMV-based rapper born Haris Barekzai. - Interstate Snake emigrated from Kabul, Afghanistan as a child. - Interstate Snake has worked with Cardi B, Meek Mill, Rick Ross, Gucci Mane, French Montana and Nipsey Hussle. - Interstate Snake represents Woodbridge, Virginia with a deep, raspy delivery shaped by perseverance and lived experience. - The song’s bass line carries a subtle “Thriller” echo. - The video uses a “Thriller”-meets-Space Jam concept. - The clip includes graveyard imagery, ghosts, ghouls, demon-like figures and zombie energy before moving onto a basketball court. - Robbie appears with his girlfriend, Elinah Hsiung, inside the possessed, dance-driven world. - The video closes on a cleaner, sunnier finish with another Rosen/Franco/Aster song, “Live Right Now.”

Between the lines: - The March Madness placement explains why the song’s basketball theme lands so naturally. - The video leans into pop-horror visuals to extend the track’s replay value instead of simply echoing the CBS broadcast use. - The collaboration blends Rosen’s polished pop lift with Interstate Snake’s rougher texture, giving the record cross-format appeal. - Rob Aster’s background in network television music helps explain the song’s fast, hook-forward structure.

What’s next: - Robbie Rosen x Interstate Snake are using the new video to drive the song into its next release cycle. - The track has already been framed for additional attention through HIP Video Promo, YouTube and Spotify. - The visual rollout suggests more promotion around the single after its CBS exposure.

The bottom line: - “Bring The Madness” is built to travel from sports TV to streaming playlists, and the new video gives it a bigger lane beyond March Madness.